The idea is to respond to customer orders and deliver finished product in the shortest possible time. Primarily targeting European market CGCs most important competitive advantage in quick response is its proximity to the customer. Besides the geographical advantages, we bring added value by putting great effort into streamlining the supply chain and reducing all nonvalue added time in the process. Rapid delivery of planned products with longer leadtimes is important; a step further, responding successfully to unplanned productions with short order leadtimes for us is vital.